First appeared in The Woolf
Notes from the Unexpected
Profile: Les Millionnaires
On a prim cobblestone lane that makes nearby Bahnhofstrasse look like a strip mall, there is a showroom. It stands out a bit, what with the kaleidoscopic marble arches and golden sweep of letters announcing, in case there was any doubt, that those who enter have arrived. Inside, however, the hush and impeccable glass cases suggest a typical Old Town affair – for about a second.
Les Millionnaires. This is the jeweler steeped in the tradition of turning Zurich’s discreet aesthetic on its head, yet appealing to folks who, if held upside down, might start raining coins – to adapt an image furnished by co-founder Urs. But long before the acclaim, international expansion or foray into watchmaking, Les Millionnaires boasted just five rings and an ironic name. That was over 30 years ago, when Urs, designer Francine and goldsmith Ernst were sure of only one thing: they had no idea what they were doing.
“We’re a little crazy, all three of us,” says Francine, not without a hint of pride, while trying to recount exactly how jewelry inspired by fairytales, the animal kingdom and the dark sparks of their imagination took them this far.
“My designs can’t always be sold,” she goes on, happy enough to defer to the experts, in particular Ernst. With his magic hands and years of experience, he is better placed to work out which ideas can be painstakingly brought to life for a limited series, one-off, or not at all. I think of the startling sculpture with the snail perched on an olive-sized stone – around here, called ‘a ring’ – and have to wonder what never made it past the cast. Are there limits as to what can and can’t be done?
“No,” she says, right before Ernst quips, “Yes.” And then they laugh in the way people who have spent hundreds of thousands of hours working together, might.
In the atelier across the river, five craftsmen hunch over precious metal. They hammer and file, one thumbing through a plastic tub of diamonds, just as other Old Town jewelers once did before striking out on their own. In this métier, timeworn techniques die hard, even if they are now accompanied by tinny pop music and the stops and screeches of machinery.
Just off the basement workshop lined with tarnished rods and helmets, Urs weaves past the floor-to-ceiling shelves. They overflow with a jumble of twine, scraps and crates stuffed with the makings of Les Millionnaires’ offbeat displays. Elsewhere: dusty cases of champagne, swaths of iridescent velvet and wooden gift boxes, each carved by hand.
“Everything we’ve ever done,” says Urs, “comes from the gut.”
We are a long way from the sleek and sterile – from creativity that can be deconstructed or cloned in bulk. Every glittering beetle, seahorse and gargoyle is birthed in this bunker. Every dream and walk in the woods lives in metal and stone. A geometrically imprecise shape is sometimes the most perfect, and a patch of shadow can split into a thousand tiny stars.
“The eye,” says Ernst, “tends to linger on what it can’t work out.”